Current client · case study

0800 Don Rouch — a niche jewelry brand operating like a global one.

Born from the scene: thirty-plus countries, two owned stores, a community built from the ground up. This is how it produces and sells today.

+30
Countries selling
512k
IG followers — 100% organic
7 → 1
Checkout steps
+1 yr
Producing 100% with AI
01 · Migration

From a 7-step checkout to two owned stores, in days.

Before: a third-party build and seven steps to buy. In days: two owned Shopify stores and ~200 launch assets — every jewel the real one from the catalog. Full independence.

Real screenshot of the 0800 Don Rouch store on mobile
02 · Pipeline

No 3D modelers. No traditional marketing team.

Over a year producing 100% with AI: thousands of assets, migrating models and processes as new tools emerged. Every piece you see is the real jewel.

Real canvas of the AI production flows for the catalog
03 · Organic

From paid ads to content that sustains itself.

The pipeline enabled daily organic content. The brand dropped paid ads and now runs the channel 100% on its own content.

0800 Don Rouch Instagram profile with 512 thousand followers

How I work: the system first, the content after.

01

Pain first, system second

We start from the brand’s real pain points; then comes the IT solution that removes them. Content comes last.

02

AI executes, judgment directs

Models change every month. The visual code, product persistence and taste don’t rotate.

03

The brand owns everything

Stores, content, community, data. Nothing rented from a third party, nothing hostage to an agency.

Team

Not just digital

An in-house team of talent also covers the physical side: installations, photography, video and general production.

Rotating stack — Nano Banana · Veo · Kling · Seedance · Claude · Shopify · Base · OpenSea

This system can be built for your brand.

If you have a brand and a story, the rest is system. I design it, build it and leave it running.